Google Ads Course Curriculum

"Creating values for your Business and Career"

  • 1

    Welcome to the course!

    • Welcome To Corporate Google ADS Course

    • Message From Trainer

    • What is Google Ads?

    • Creating Your Google Ads Account

  • 2

    Chapter #1

    • How to do keyword research

    • Getting started with search campaign

    • Search campaign settings - 1

    • Choosing Audience

    • Calculating Budget

  • 3

    Chapter #2

    • Understanding About Bidding Strategy - Manual CPC

    • Bidding Strategy: Enhance CPC Bidding

    • Bidding Strategy: Target CPA

    • Bidding Strategy: Target ROAS

    • Bidding Strategy: Maximize Clicks

    • Bidding Strategy: Target Impression Share

    • Portfolio bid strategy

  • 4

    Chapter #3

    • Creating Ad group - Understanding Keyword Match Types

    • Keyword Types: Phrase Match

    • Keyword Type: Exact Match

    • Keyword Type: Broad Match Keyword

  • 5

    Chapter #4

    • Understanding about Ad Writing

    • Understanding Account hierarchy in Google Ads

  • 6

    Chapter #5

    • Understanding about Extensions: Callout

    • Understanding Sitelink Extentions

    • Understanding Call Extension

    • Understanding Structured Snippet Entension

    • Understanding App Extension

    • Understanding Location Extension

    • Understanding Lead Form Extension

    • Understanding Drawer Navigation Menu

    • How to Schedule Ads

    • Granting User Access

    • Understanding Billing and Payment Methods

    • Remarketing With Google Ads

    • Understanding Conversion Tracking

    • Understanding Clickthrough rate(CTR)

    • Understanding Quality Score and Ad Rank

    • How To Link your Google Ads account with Google Analytics

  • 7

    Chapter #6

    • Getting Started With Call Ads

    • Call Ads Continued..

  • 8

    Chapter #7

    • Mobile App Promotion -I

    • Mobile App Promotion - II

  • 9

    Chapter #8

    • Getting Started with Video Ads

    • Ad Format: Skippable In-Stream ads

    • Ad Format: Non Skippable In-Stream Ads

    • Ad Format: Outstream Ads

    • Ad Format: Discovery Ads

    • Ad Format: Masthread Ads

    • Video Ads Part - I

    • Video Ads Part - II

  • 10

    Chapter #9

    • Getting Started with Display Ads Part- I

    • Display Ads Part -II

  • 11

    Chapter #10

    • Shopping Ads - I

    • Shopping Ads - II

    • Shoppig Ads - III

    • Google Merchant Centre: Uploading Products

  • 12

    How to get 'New' Clients and 'Maintain' existing Google Ads Clients

    • Step 1: Mindset and Step 2: Identifying your niche

    • Step 3: Approaching New Local And International Clients :

    • Next Steps : In Meeting With Clients And Closing The Deal

  • 13

    Useful Tips in maintaining existing Google Ads Clients

    • Creating Google Ads client management

  • 14

    Google Ads Assessment

    • Assessment

    • Next Steps

Do you want to learn how to advertise your business on world's largest advertising platform?

-Google Ads

Darshan Sonar

Your Digital Marketing Coach


I am Darshan Sonar, happily married person Software Developer turned into Digital Marketing Coach. Passionate about training people “Practically” Digital Marketing concepts along with Business Development skills. Helping business achieving marketing automation with my digital marketing and software development experience. Founder Of Darshan Sonar Corporate Digital Marketing Training Institute. – Master the Science of Marketing (Darshan Sonar).


  • Mr.Darshan Sonar is the Managing Director of Xerces Infotech Pvt Ltd and Founder of Darshan Sonar Digital (Digital Marketing Course in Pune).
  • He holds a Degree in Computer Science and Engineering From Sinhgad Institute Pune.
  • He is a Google Certified Digital Marketer.
  • His passion for Digital Marketing has helped many companies in achieving their  Sales Targets.
  • He had educated students in Garware College Pune, about Digital Marketing and its career opportunities.
  • He has built a  “Corporate Platform” for Students and companies who are passionate to work in Digital Marketing Field by Launching Corporate Digital Marketing Courses in darshansonardigital.com.
  • He provides training in Digital marketing which has helped many Students/Entrepreneurs/Job seekers.
  • He has explained  “How to generate more leads a month effectively via Digital Marketing” in his Corporate Digital Marketing Course.

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Features

Great Deal!!

  • Life-time access to course. Always stay updated with Google Ads.

  • 55+ videos, regular updates and additional videos as per Google Ads updates.

  • Real time scenarios of live campaigns.

  • Course completion certificate.

  • During and Post course support available.

FAQ

  • Will you be adding more videos regulary as per Google Ads updates?

    Yes I will be adding more videos regularly as per Google Ads update and along with it few more case studies and best practices as time goes by.

  • For how long i'll have access for this course?

    Once you purchase this course, you will get lifetime access.

  • Will I get a Certificate after completing this course?

    Yes, you will get a digital copy of the certificate. If you wish to avail the hard copy you can pay a small charge for the process to initiate and delivery to take place. You will have to complete all the lessons for the same.

  • I am a beginner, will I be abe to take this course?

    Absolutely! This program takes you through a step-by-step process from basics to advance journey of Google Ads. The concept is going to be simple enough for you to implement. Remember, its all about practicing and executing things!!..

  • How can I ask questions?

    You can ask questions on my email :- [email protected]

  • Who can attend this course?

    Students - who want to become a Google Ads expert. Business owners - Want to take advantage of google advertising for their business. Marketing Professionals - who want to take step ahead in their career and also becoming google ads consultant. Freelances - who want to get new clients and satisfying them.

Hey, I’m Darshan Sonar. I’m determined to create value for business. My only question is, will it be yours?

Bonus material

Helpful In Becoming Google Ads Expert.

  • Bonus Material

    Helpful in acquiring new clients and maintaining them.

  • Case Studies

    Industry wise detail case studies on live projects.

  • Live Campaign Analysis

    Detail Analysis of live campaign created during course.